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Posts Tagged ‘W Collection’

“Blink” Retail: Arcadia’s AW’14 Press Day- W Collection by Wallis

Wednesday, May 14th, 2014

The Arcadia press day is always a treat. It’s an amazing chance to get an insight into what the UK high street’s biggest fashion brands are saying for the season ahead. One that is always a pleasant surprise is the W Collection by Wallis.

I really rarely cross the threshold of a Wallis store. It’s not intended for me so that’s just fine. Perhaps this is why I always feel that the W Collection is a bit of a well kept secret. If you’re into flattering, innovative and well designed clothes with a rather chic edge, then this is the label for you to shop. It is grown up, but still with a sexy edge and enough reference to key fashion trends for it to feel thoroughly relevant. Here are my AW’14 favourites from the press event.

W Collection by Wallis, AW'14

W Collection by Wallis, AW’14

W Collection by Wallis, AW'14

W Collection by Wallis, AW’14

W Collection by Wallis, AW'14

W Collection by Wallis, AW’14

W Collection by Wallis, AW'14

W Collection by Wallis, AW’14

 

W Collection by Wallis, AW'14

W Collection by Wallis, AW’14

Keep ’em peeled as we’ll have more from the Arcadia press day in the next few days. For more retail news, just have a click here.

“Blink” Retail: SS’14 Press Days: Wallis

Wednesday, November 13th, 2013

This time last week we were in the midst of a flurry of Press day activity. It’s great to gain a deeper insight, not only into the season ahead, but also into the way each brand wants to present themselves and express their personality. At a multi-brand presentation like the Arcadia one, this is especially interesting. I hit the event expecting just to be excited by Toppers (more of that to come), and to see what Miss S were saying(more of that to come too), but in fact the brand that made the biggest impression was Wallis who were showing their W collection.

It was a small but perfectly formed selection spread across two rails, expressing just a couple of trend stories in a clear and precise way. I am not their target audience, but that doesn’t stop me from appreciating that they have created something really quite special for their particular customer. Chic, refined, fashion relevant and beautifully designed. Here’s some of my favourites from this collection…

Wallis SS14

Wallis SS14

Wallis SS14

Wallis SS14

Wallis SS14

Wallis SS14

Wallis SS14

Wallis SS14

Wallis SS14

Wallis SS14

There’ll be more Press Day highlights to come and if you’d like to catch up on more retail news, click here.