Apologies for the low res images but my only recourse was screen-shooting these from the Valentino website– but I HAD to share them with you. These are from Valentino’s breathtakingly beautiful Spring Summer 2016 campaign, shot in Kenya. The collection was inspired by Africa and so this location is obviously the perfect way to highlight that- but what is more special even that the location is their choice of photographer, Steve McCurry.
I don’t believe that McCurry has ever taken on a fashion campaign before, but my goodness he was the perfect choice for this one. McCurry, who is best known for his ‘Afghan Girl’ National Geographic cover, has been working as an editorial photographer for over thirty years, travelling the world and capturing iconic images of people from diverse, deeply challenged, difficult environments, always managing to show us the subtle and striking beauty of his subjects and their surroundings.
This has been taken from an article in WWD by Bridget Foley:
In describing Valentino’s African excursion, McCurry speaks not dispassionately, but with the specificity of an artist-clinician with a task at hand, while the designers invoke the language of pure idealism. “With this collection and campaign we wanted to speak about a different culture,” Chiuri says, noting that the European notions of beauty are rooted in classical Greek ideals. “We really believe that [cross-cultural understanding] improves our cultures…and with fashion it is possible to open eyes to learn something.”
Valentino, we yet again salute you. For more fashion inspiration, just click here.