Windows- H&M through the Looking Glass

Lewis Carroll is providing inspiration across the board at the moment. Robbie Williams is channeling the white rabbit in his current video and Tim Burton’s 3D interpretation of Alice’s adventures is due for release in March (we can’t wait!). H&M have very smartly jumped on this fantasy bandwagon and through the looking glass for their current VM scheme. It feels very ‘Alice’ blended with quite a lot of Tim Walker. The scale play and bold patterns really work well together. Fairytale fantasies and a large dose of escapism feel like the perfect themes to explore for Spring 2010, and what better place to escape the daily grind and grey skies than the fabulous world of fashion?

H&M channels Alice in Wonderland

H&M channels Alice in Wonderland

H&M channels Alice in Wonderland

H&M channels Alice in Wonderland

4 thoughts on “Windows- H&M through the Looking Glass

  1. The animation is quite stunning and wonderful though, as is the costuming and set design (in so much as there were sets and not just green screens, I’m sure SOME actual props were used). There are some clever elements that owe only to good visual design and direction I’m sure, as the only other clever bits in the dialogue were the parts directly lifted from the originals.

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