As we were retailing for this month’s “Blink” reports we were stopped still in our tracks on Bond Street. Its not usually the place for feeling fashionably stunned. That’s generally the preserve of Dover Street just around the corner. The source of our amazement and delight was the Nicole Farhi store. I know!
The building is obviously undergoing some sort of face lift and is covered in ugly scaffolding. The VM team, headed up by James Shouli (Creative Visual Merchandising Manager) saw this as an opportunity rather than an eyesore and decided to take those lemons and made fashion lemonade. They could have left the plain white hoardings a boring bit of construction functionality, but instead they turned them into a canvas, extending their in-store theme out onto the pavement. The scheme, designed by James, captures the sculptural mood of the Spring collection which was inspired by origami (as was our last interviewee’s collection!), so James used paper to illustrate to the supplier, Artefact, how he visualised the display working with the mannequins. Brilliant!
Click here for more on ‘Windows’.