About “Blink London”

Hello, welcome to the Blink London fashion blog. You have discovered a wonderful source of fashion, beauty and lifestyle information and inspiration.

I am Lucy Williams, a womenswear designer and forecaster with over 20 years of experience in the British Fashion industry. For the past 7 years I have been working as a freelance consultant, getting involved with a huge variety of exciting brands, projects and collections. I design collections, forecast future seasons, create fashion illustrations, consult on creative projects. Take a look here if you’d like to know more about my work as a womenswear designer and forecaster.

I launched the Blink London blog in 2009 as a place to share what’s inspiring me and my team right now. Along with our twitter, instagram, facebook, pinterest accounts and YouTube channel, the Blink London blog has grown, evolved and diversified in to a wonderfully creative space that I am very proud of. We aim to share unique, exciting content with you that is informed by our in-depth knowledge of the fashion world, and shaped by our constant enthusiasm and excitement for the topics that we feature.

We are listed as one of Liberty London’s favourite blogs (blushing with pride!) and we are also regular accredited attendees of London Fashion Week (always an honour). The Blink London blog is also proud to be working with some world-recognised brands like The Savoy, Heidi Klein, Anthropologie, EVG, Avenue 32, amongst others.

I hope that you enjoy my personal views on fashion, beauty, lifestyle and music. Even when we are delivering posts in partnership with brands or PR agencies you can be sure that our opinion will always be honest and unbiased.

As a reader, we love to hear from you so please do not hesitate to contact us. As a brand, business or PR agency we would be delighted to discuss business opportunities with you so please drop us an email detailing your enquiry.


Thanks so much for choosing us,




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