“Blink” Retail: Colette’s Surprise

Colette's surprise

Colette's surprise

Have you €20 to spend willy nilly? Well, if you’re shopping  in Colette the answer is probably yes. We spotted this genius marketing ploy set up right by the front door, just to tempt you on the way out should you still have any cash left on your person after perusing this high fashion mecca.

What better way to firstly, part your customers from a few more euros, and secondly shift all sorts of random dead stock.

I must admit to picking up a couple and giving them a good shake to see if they seemed worth the investment. To be honest, they were quite light and didn’t have the enticing level of expensive rattle that I was hoping for. I mean, you could spend €20 and end up choosing a bag full of stale midget gems (or the French equivalent). So, if any of you jet set fashionistas who have actually been drawn in to grabbing one of these bags, I’d love to know what you got. Trick or treat?

For more retail news, just have a look here.

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