Selfridges have been slowly but surely overhauling their fashion floors, and the transformation is almost done. Before the changes, Selfridges was already a fabulous fashion destination- but now it’s a superior style shopping hot spot!
When I popped in yesterday I was delighted to spy some more changes on the 3rd floor. Acne now have a gorgeous dedicated space. It’s a plush, yet minimalist spot. There’s not a huge amount of product, but that in fact makes it feel even more appealing and innovative. It feels like a gallery space rather than the, perhaps more normal ‘sales per square foot’ driven experience. I guess that also reflects the fact that, although Acne is not ultra high end, the price level and handwriting is still pretty aspirational. Beautiful.
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