We always find such incredible and exciting new accessory brads at London Fashion Week‘s Somerset House exhibition. As shoes are a particular weakness of mine, I was delighted to spot these rather gorgeous heels from Richard Braqo.
A graduate of Parsons in NYC, Braqo is producing his rather seductive footwear in the very best factories in Italy. He has previously collaborated on a sell out collection with Cesare Paciotti, as well as working with Acne Studios and Helmut Lang. His own label collection features super luxurious fabrications, stunning attention to detail and a subtle yet undeniably sexy handwriting.
I absolutely LOVE this campaign from Selfridges. This gorgeous and genius store is offering you an escape from the crazy, high volume, constant stream of information and over stimulation that we experience every waking moment. From the ‘Quiet Shop’ and ‘headspace pods‘ to brilliantly ‘silenced’ product, Selfridges embraces ‘No Noise’.
I particularly like the non branded products created exclusively for this campaign, including such iconic everyday items as Heinz ketchup and baked beans, as well as the store’s shopping bag and right through to ultra-desirable product like unbranded creme de la mer and an exclusive collection from Acne. Very clever stuff, but in a very quiet way. We like that you make us stop and think, and then subtly encouraged us to stop stopping and start shopping…
Selfridges 'No Noise' campaign, January '13
Acne as part of Selfridges 'No Noise' campaign, January '13
Selfridges have been slowly but surely overhauling their fashion floors, and the transformation is almost done. Before the changes, Selfridges was already a fabulous fashion destination- but now it’s a superior style shopping hot spot!
When I popped in yesterday I was delighted to spy some more changes on the 3rd floor. Acne now have a gorgeous dedicated space. It’s a plush, yet minimalist spot. There’s not a huge amount of product, but that in fact makes it feel even more appealing and innovative. It feels like a gallery space rather than the, perhaps more normal ‘sales per square foot’ driven experience. I guess that also reflects the fact that, although Acne is not ultra high end, the price level and handwriting is still pretty aspirational. Beautiful.