The Reports: April’11 Soft Wovens

Its Friday, so we thought we’d treat you to two reports today. Consider it our gift to you, to say ‘Have an inspirational Friday!’

So, the penultimate in our week’s worth of showcasing the “Blink” reports is ‘Soft Wovens’. Its one of the more recent additions to the monthly portfolio of reports and its doing very well.

If you’re not familiar with this category of product, ‘Soft Wovens’ is a fashion industry term for wovens that are lighter and finer, less structured or constructed than tailored pieces. Its a growing and diversifying area of the market, and probably the most fashion topical for the past couple of seasons. Do have a look at the gallery below. This is just the tip of the iceberg as far as this report goes. After these few introductory pages there are up to 35 more which are packed with great detailed product shots. Enjoy!

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The Reports: April’11 Jersey

I hope that you have all enjoyed perusing the ‘Print’ and ‘Knit’ reports from the past few day’s posts. Today its all about jersey.

Often the backbone of high street collections, but not solely about basics. Jersey has been an interesting category to track, moving from king pin to under-pinning for the past few seasons, but definitely taking the opportunity to shine with the rise of sportswear influenced looks (I’m sure all jersey designers are thanking Alexander Wang!) as well as the new direction in linear inspired silhouettes. If you get this category right, you can pretty much guarantee till ringing success. We aim to help you achieve that through page upon page of detailed, informative and inspirational product shots month upon month, showcasing the best from all levels of London based retailing.

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The Reports: April’11 Knitwear

Continuing our week of showcasing our lovely reports, now we have the ‘Knitwear’ edition to share with you.

Whether Spring/ Summer or Autumn/ Winter, for the past 18 months, the knitwear report has proven to be the category where we find  lots of innovation and inspirational designs month upon month. Right about now, we do start to see a seasonal swing towards soft wovens or jersey, but the knitwear that we do manage to track down does look great. Yarns start to move towards cooler, cleaner handles like deliciously slubby linens and lots of fresh cotton- and this time around we have spotted tape yarns coming through really strongly too.

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If you feel that our reports could be a good tool for your business, then don’t hesitate to contact us directly or have a look here to see who is your nearest agent. We’d be delighted to have the opportunity to show you the reports in their glorious, technicolour reality.

The Reports: April’11 Print

So, here we are again showcasing our brilliant reports.

The ‘Print’ report is first in the spotlight in our week long reports based spectacular. We hope you enjoy having a sneak peek at what we create for our subscribers. We are really proud of our reports service and love the fact that they wing their way out of our office every month and get delivered to addresses all over the world, taking with them a stylish snapshot of what’s hot right now in London.

‘Print’ is one of most successful reports, only second to the amazing new “Overview’. Its an in-depth look at direction, colour palettes and the detail of this month’s hottest print and pattern looks, from high end to high street. Each print category is introduced with a pantone referenced colour palette to clarify the colour and pattern direction.

So, here are the first few pages for you to peruse, and don’t forget that the real thing runs to about 40 pages each month and is stuffed with great inspirational shots. To see the rest of our reports offer, just click here to see the full portfolio. Enjoy!

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The Reports: January ’11 Print

The ‘Print’ report is last but not least in our week long indulgence of showcasing our wonderful reports. We hope you’ve enjoyed having a look at what we spend most our waking hours doing. We are really proud of our reports service and love the fact that they wing their way out of our office every month and get delivered to addresses all over the world, taking with them a stylish snapshot of whats hot right now in London.

Back to the report in hand, and ‘Print’ is one of most successful reports as far as sales go. Its always been a popular choice, very possibly because its quite unique in the market. Each print story is backed up with a pantone referenced colour palette to clarify the colour and pattern direction.

So, here are the first few pages for you to peruse, and don’t forget that the real thing runs to about 38 or 40 pages each month and is stuffed with great inspirational shots. To see the rest of our reports offer, just click here to see the full portfolio. Enjoy!

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The Reports: January ’11 Knitwear

Have you enjoyed the last few posts highlighting our lovely reports? I do hope so. If you feel that these could be a good tool for your business, then don’t hesitate to contact us directly or have a look here to see who is your nearest agent. We’d be delighted to have the opportunity to show you the reports in their glorious, technicolour reality.

So, today its the chance of our wonderful ‘Knitwear’ report to shine. Actually, alongside the ‘Soft Wovens’ report, the ‘Knit’ report has been the easiest to fill month on month. Whether Spring/ Summer or Autumn/ Winter, the knitwear category has been the place to find great directional designs as the high street just keeps such great innovation constantly coming. Traditionally knitwear has always been overshadowed by jersey, but this is absolutely no longer the case.

All of you brilliant knit designers out there, we salute you!

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If you’d like to see more about our reports, just click here, and remember that what you are seeing is just a small taster of what each report includes. Enjoy!

The Reports- January ’11 Jersey

Its Wednesday, so it must be time to showcase the ‘Jersey’ report!

I hope that you have all enjoyed perusing the ‘Denim’ and ‘Soft Wovens’ reports so far. You’ll see that the format from report to report follows a similar formula- but then there are tweaks and variations to ensure that we are expressing the product area in the best possible way. The reports are 95% visual and 5% text driven. As a designer myself, I decided that this was the right balance for a creative tool. Not that we don’t like reading or find big words complicated or anything. No siree! Its more about the fact that we are all time poor and pretty much constantly in need of accessible and instantaneously understandable inspiration. We really hope to have responded well to that need. What do you reckon?

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If you’d like to see more of our reports, just click here and you’ll be taken to our dedicated page. Enjoy!

The Reports- January ’11 Soft Wovens

So, the next in our week’s worth of showcasing the “Blink” reports is our ‘Soft Wovens’ report. Its the most recent addition to the monthly portfolio and its doing very well. We spotted that there was a whole, very topical and directional section of the fashion scene that we just weren’t reporting on clearly enough so we decided that the addition of the ‘Soft Wovens’ report would really round out our offer.

If you’re not familiar with this category of product, ‘Soft Wovens’ is a fashion industry term for wovens that are lighter and finer, less structured or constructed than tailored pieces. They are more delicate and more formal than the styles that would be featured in the ‘Denim +’ report and do have a more occassionwear bent, but are not exclusively for ‘posh’. Have I sufficiently cleared that up for you? Hope so! Actually, perhaps I should just leave it to the report itself to explain what its all about. Do have a peruse of the gallery below. This is just the tip of the iceberg as far as this report goes. After these few introductory pages there are up to 35 more which are packed with great detailed product shots.

Enjoy!

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For more on the reports, do click here to see our dedicated page, updated once per month with the latest issues.

The Reports: January ’11 Denim

So, this week we have updated ‘The Reports’ tab with the January reports. These were issued at the end of December and feature the last of the full Winter product. As they are the life-blood of our business, we wanted to give each of the reports a moment in the spotlight so have decided to give each of them a blog post too. You can look at them all together by clicking on ‘The Reports’ tab any time you like too.

We have just upgraded the level of contents, improved the printing and added a posh new front and back cover to the reports so we’re hopeful that our wonderful agents will have some great new subscription orders for us very soon. If you’d like to see more of the reports (the attached gallery are just a preview of the first few pages. There are about 40 pages in each report) then take a look at our list of agents and contact your nearest one- or of course you can contact us directly.

The denim one is always a really interesting one to pull together as its a mixture of huge amounts of continuity and then some really fabulous, swift and speedy micro trends on colour, hardware or treatments. It also covers a pretty diverse product group, hence the name of ‘Denim plus’. For Autumn and Winter that meant that there was a lot of leather and shearling being highlighted in the report. What will be the key alternative to denim for Spring 2011?

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Blink guest blogs for the CSF: ‘Joy’

Here’s the guest blog post that I wrote for the Bulletin, the brilliant blog for The Centre of Sustainable Fashion.

So, the subject matter this month is ‘Joy’ and this one turned out not to be quite as straight forward as I first imagined. I was thinking of posting pictures of things that bring me joy, and then I realized its not really these things that bring joy but moments, relationships and experiences. An unexpected smile and things seen out of the corner of your eye just get your heart fluttering far more than a new pair of shoes. Actually, scrub that- shoes are one of the only ‘things’ that will always bring joy, until they make your tootsies ache or give you a blister!
I realized that we all spend most of our day working and so I decided to think about what brings me job in my working life. Joy in your day job is not always something that’s achievable, but for those of us lucky enough to be perusing our dreams its a definite box to be ticked when you are sense checking the path that you have chosen. I thought I’d put the question out there to creative friend’s of “Blink” and here are some really lovely answers which I hope you will find inspiring…

Victoria Brotherson, Founder of ‘Scarlet and Violet’:
“When we get the first box of English sweet peas of the year I know the day is going to be a complete breeze. That is a truly joyful feeling. Also I am lucky enough to laugh a lot at work, mainly at my own and the team’s general gooniness, which is a tremendous joy. Then there are the moments of pure delight that we see on a customers face when they collect a bunch of flowers and they leave the shop. That is a weird combination of pride, relief and joy!”

Steve Wallington, Founder and Creative Director of ‘Inn London’:
“Everything!  I hopefully have managed to carve out a job that allows me to do all things I love. From meeting new & interesting people whilst traveling, documenting this through film and script and then curating and exhibiting the most talented people from across the globe. Cant get much better can it?”

Dilys Williams, Founder and Director of ‘The Centre for Sustainable Fashion‘:
“Its all about the people! And curiosity and surprise and great clothes – but mainly its the fact that my work offers me the opportunity to exchange thoughts, ideas and actions with some of the most incredible thinkers, doers and collaborators that you’d wish to come across.”

For me, I find joy in seeing my business, “Blink London”, evolve, develop and grow. You may launch your business with a fixed mission in mind, but if you don’t let the market’s changing requirements, your customer and your growing experience all combine to shape and tweak that initial plan, you may not have a business for long. I always feel joy when I complete a project and deliver it to a happy client (as well as feeling relief!).  I also get a real frisson of joy when I find something or someone that inspires me, just like the three people I have quoted above always do. Thanks to all of them for getting involved.

For more “Blink” blog posts related to the Centre for Sustainable Fashion, just click here.