“Blink” Retail: Behind the Scenes of the MMM for H&M Campaign

To say that the “Blink” team is excited about the impending MMM for H&M collaboration, would be somewhat of an understatement. I have already mentally incorporated all of my favourite pieces in to my Winter wardrobe. Let me just tell you that if you’re in my way as I try to get to the over-sized P coat, you are in trouble…

To help keep the frenzy fresh, H&M sent over this fabulous behind the scenes look at the making of the campaign video, directed by the brilliant, British artist, photographer and film-director Sam Taylor-Johnson. Shot on a deserted Paris street corner, the atmospheric images feature models Julia Nobis and Jamie Bochert, as well as the dancer Cyril Baldy. The campaign will appear on television worldwide from November 8th, as well as online and outdoor, with the collection being launched on November 15th in around 230 stores worldwide.

I suggest you start sharpening your elbows now…


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Blink Retail: H&M’s collaborating with Versace

Donatella has executed a complete volte-face (and what a face it is) and decided that it is now a good thing for Versace to collaborate with a high street brand.  The exclusive collection for H&M, launching mid November, will reference iconic Versace collections with lots of signature studded leather, print and pattern- oh, and some wonderful accessories too. The collection will include womenswear, menswear and a few pieces for the home too. In addition to the Autumn offer, Donatella Versace has also designed a pre-spring collection for H&M so there will be even more to look forward to if you love what’s delivered in November.

“I am thrilled to be collaborating with H&M and to have the opportunity of reaching their wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere,” says Donatella Versace.

“Versace is one of the most important brands of recent times and their collection for H&M will be glamorous and flamboyant – everything Versace stands for. Donatella Versace is sharing with us iconic designs from the archives. This is such a celebratory collaboration and is perfect for the festive season,” says Margareta van den Bosch, creative advisor at H&M.

Versace for H&M

Versace for H&M

Versace for H&M