“Blink” 2015 Predictions: White part 2- structured

Blink London 2015 prediction: structured white

Blink London 2015 prediction: structured white

Blink London 2015 prediction: structured white

Blink London 2015 prediction: structured white

Blink London 2015 prediction: structured white

Blink London 2015 prediction: structured white

We also feel strongly for white in a dense, solid, calm, defined, repetitive, constructed way across every aesthetic area of our lives, our surroundings, our clothes, our makeup and our belongings. We especially like this approach to white for Autumn Winter.

For more inspirational posts, look here. For more on colour, look here.

Many thanks to Pinterest for the images.

“Blink” Interviews: Li Edelkoort on her proudest moments

This is the final part of our interview with Lidewij Edelkoort, and I think that may be just as well as several people have asked me if I work for Li or if I have something to do with Trend Tablet. The answer to both of those questions is no- but only because I haven’t been asked!

In 2005, Aid to Artisans honoured Li with a Lifetime Achievement Award, and in 2008, on behalf of the French Minister of Culture, Didier Grumbach, President of the French Fédération de la Couture, honoured Li by awarding her Chevalier des Arts et des Lettres, amongst many other honours and awards so she has many, many amazing career highlights, so we were wondering if there was a moment that felt more significant than the others…

Blink”: The final question we have for you is to ask what has made you proudest in her career?

Lidewij Edelkoort: I have recently been awarded the Prins Bernhard Cultuurfonds prize in the Netherlands for outstanding contribution in the fields of design, fashion and trend forecasting, which was a wonderful surprise as they just turned up on my Amsterdam office’s doorstep with a film crew, unannounced, to give me the award. It feels like an incredibly important acknowledgement and validation for myself and also for my peers. One of the most significant aspects of this award is the ability to set up a foundation (The Prins Bernarhard Cultuurfonds prize awards €75,000.00 to the winner) and I’m just waiting for it to be put together. My plan is to create a ‘floating institute’ that could move from school to school, location to location, both literally and virtually.

Really, every day is a great career moment for me.

The work changes constantly. The diversity is a constant creative trigger. I’m never bored and for that I consider myself very lucky. Even if I’m traveling delivering the same trend lecture over and over, it changes thorough the impact of the location and the audience, which is an inspiration in itself.

We’re constantly looking at how we can deliver information in new ways, particularly in how we can reach emerging designers, small businesses and emerging countries. In this time of crisis, it’s important to offer that option, so we’ve created Trend Union Online Forecast; a more affordable, accessible, closer to the season option. We’ve also launched the Trend Letter, a sister service to Trend Tablet, which is a premium curated tool delivering a weekly input of inspiration, analyzing fashion shows and brand strategies, and noting the exhibitions, books and culture that will trigger trends.

Trend Union Online Fashion Forecast

Trend Union Online Fashion Forecast

“Blink” Interviews: Li Edelkoort on Technology

We hope that you enjoyed part 1 of our interview with Li Edelkoort. After discovering where Li finds inspiration, we turned to the subject of technology…

“Blink”: the way that we work at “Blink” is very different to how I was working as a designer and forecaster at the start of my career, and that is mainly due to new technology and the internet. How has technology impacted on the way that you work?

Li Edelkoort: access to the internet has hugely deepened the research factor. I really like it. For me it’s like walking along. You come across an image, which leads to a film, which then leads you on to a whole new subject. It is full of amazing traps and diversions.

It may save huge amounts of time, but it can also be very annoying because you just can’t stop!


It has also added wonderful new ways of working with our clients, and created new opportunities for us to share information and communicate our ideas. Last year we launched the Trend Tablet. Our aim was to make it a social website, like the Wikipedia of trends where everyone has the opportunity to contribute information. This free site is a place where you can see what the team are interested in and being influenced by, gaining an early insight into emerging trends, watching them evolve and grow. Trend Tablet has also linked in to Pinterest where we have set up some boards reflecting things that we are currently considering and discussing. Anyone can contribute to these boards by emailing us their images, adding to the social aspect of this part of our business.

design & photo by kathy klein

"In Circle(s)" design & photo by Kathy Klein, from 'Collages' on the Trend Tablet site, and also featured on the Pinterest board 'In Circles'

For our post about Trend Tablet, just click here. For more interview posts, click here.