With all new fashion ventures, success or failure is first and foremost rooted in your product. In supporting roles are your approach, your story and your ethics. In my opinion, many sustainable brands focus too much on their ethics and not enough on delivering fashion relevant, want-able, gorgeous product.
Nancy Johnston, founder of Tengri, seems to have the balance just right with her collection of 100% natural, undyed, hand-combed Mongolian yak wool knitwear that is eco-friendly and sustainable, as soft as cashmere and warmer than merino wool. I think it looks really gorgeous and I can’t wait to get my hands on some, especially in the wake of last Autumn Winter’s horrific angora scandal (you can read more about that here and here). Animal fibres are a tough ethical call in many ways. Even the humble woolly sheep often doesn’t get given the care it deserves at home or abroad.
It seems that the small scale, socially engaged, empowerment oriented Tengri offers us a very clear, open and utterly spotless source to production picture that supports all involved from start (the Mongolian yak herders) to the finish (the UK production is manned by retired industry professionals). It’s a beautiful approach and we’re delighted to share this really great fashion story with you.
You can contact the brand and pre-order from this collection on their website.
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