I hope that you have all enjoyed perusing the ‘Print’ and ‘Knit’ reports from the past few day’s posts. Today its all about jersey.
Often the backbone of high street collections, but not solely about basics. Jersey has been an interesting category to track, moving from king pin to under-pinning for the past few seasons, but definitely taking the opportunity to shine with the rise of sportswear influenced looks (I’m sure all jersey designers are thanking Alexander Wang!) as well as the new direction in linear inspired silhouettes. If you get this category right, you can pretty much guarantee till ringing success. We aim to help you achieve that through page upon page of detailed, informative and inspirational product shots month upon month, showcasing the best from all levels of London based retailing.